SMU Authorised Learning Center | Center Code: 1822 | ISO 9001 : 2008

Bachelor of Business Administration in Retail Operations [BBARO]

India's retail sector is valued at USS 300 billion with a consumer base of 1.2 billion people. Major global retailers are also looking at setting up operations in India to capitalize on this large consumer base.

Retail as a sector for employment has gained attention not only from the Government but also from the general public. According to a survey conducted by India Retailing Forum, the retail industry will require a total 900,000 people, skilled and unskilled. With this demand, the retail industry, today, is facing a huge shortage of employable skills.

The Bachelor's program in Retail Operations encompasses an appropriate mix of academic and professional skills development, required by the retail industry.

Objectives:The course is geared towards realizing the following objectives

1. To develop the essential management skills required to meet and partiipate in an increasingly competitive business
     environment and with special focus on the retail sector.

2. To provide theoritical and practical knowledge of retail operations.

3. To provide an integrated perspective of management functioning with a fair amount of exposure to real life cases/technical
    know how in the Retail sector.

4. To communicate effectively through writing and in interpersonal communication.

5. To give the student a starting edge in the Retail Industy.